Being able to create your messages on the front pages of
Google allows you advertise on-line
shoulder to shoulder with the big
boys.
Understanding search engine users behaviour allows us convert
content or ads. Think about the other competitors. If some are
gaining ground we can
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Add more colour for Google marketing
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Improve the content and style of writing.
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Improve your Google marketing layout
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Look for a greater area to target
Much of the PPC results appear to be combinations of keyword
targeting plus an association with something like reviews or an
actual sales price. The price is usually held back until the last
moment in their filters. This should be emulated in Organic searches
We create Search Engine Marketing
Sites with 3 primary keywords supported by 3 more targeted
keywords on each subject. which can be an article, more informarion
a review or even a sales price.
Anchor text - this is the text that associates links. It looks like
this algaritham is changing slightly.
Now, let me preface this by saying this is not a TOTAL shift but a
slight change which makes life a LOT easier to manage.
We Know that:
1. Anchor text is used to determine the content of a page
2. Google requires variation in anchor text - we use 60%
primary then 40% and 10% for the remaining keyword
3. There is a penalty if you use too many links with the same
anchor text
4. We also change the groping of anchor text.
