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Starting with SEO Basics 23-6-2009

 Hosted on Devon Portal

 

I will be making many references to Google who control around  60% of the search market

So, what does this mean to you running a small business: Just about everything: if you can harness the power of Google.  Your return on investment will multiply by hundreds of percent.

  Actually when I target search engine rankings and incorporate Yahoo and MSN factors are actually include all three search engines, so Google, it will be

I have a lot of information and techniques using paper click and can advise small companies on this area, but my particular specialisation is in organic search engine placements.

I hear a lot said about page rank, and of course many top 10 websites do have a page rank of 4-5 or six.
However not having a page rank does not mean you will not rank highly in the search engines.  If the basic concept  of being the authority website on your subject within your area, with relevant content, is applied.

By reviewing your competitors back links with the associated text that accompanies these links known as anchor text.  We are able to ascertain the depth of optimisation on and off the page required

I use specialist programmes to this process, but you may want to try. (https://siteexplorer.search.yahoo.com)

like all the third engines and in particular, Google - there is limiting index algorithms applied to search engine results.

Google limiting its index are here.

While the above issues are still pertinent and having duplicate content or rehashing title tags and having no links will result in your page being ?downgraded? so to speak but this means it will be removed from the index and not listed as supplemental as it once was.

Next


This article, is the  tip of the iceberg when it comes to search engine optimisation - but SEO services do not have to be expensive

You make your decision...

Call Back No 01884 259992
david@global-hq.co.uk

 

 
 

  Devon Search Engine Marketing

 

continued...

Want to know how to see which pages are indexed according to Google? Use the following command:

site: name-of-your-site.co.uk

In Google Webmaster tools and ( we can set this up for you, most of modules cost ?27.00) after analysing Google's analysis of your site, we rectify  any of the problems. A Google sitemap is uploaded.

We also provide site maps for Yahoo and MSN and other media

The little-known technique of using allin: search factors is  used constantly by us.

allintext: search string
allinanchor: search string
allinurl: search string

  By checking these factors against on page optimisation, we are able to produce the best content within your business area.

Again, we can do this for you - monthly report modules are still only ?27.00

The  allinanchor:  search string reveals how competitive your business is regarding keyword based link building:
 

We start by building a keyword list, review sites, architecture, including text, text links and descriptions.

(Here is a good test - create a search in Google. Click on the cashed. It  is linked at the bottom of the organic results, and on the top right hand side, you will see Text-only version. This is how Google sees you. If you can't see a website of the links do not work, give me a call on 01884259992)

 The above test  ensures that the Google spiders can follow your site and collect the information. If they can't, your site will not be indexed organically.

If the Webmaster is cloaking links to enable text  pages for the search engines, beware you may well be banned!

 

 

 

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  SEO Marketing - Devon

 

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David Westwood is a search engine optimisation specialist, based in Devon. By designing or re-writing a web-site with the end user of the Search Engine as well as the end user on the website.

What is a SEO Audit?

Summary Headings

Assessment of Anysite's website, www.anysite.com and includes:
 

i) Purpose

ii) Situational analysis

iii) SWOT Analysis - SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business 
iv) Recommendations

Purpose

The purpose of the website is three fold:
? To generate new sales leads
? Brand exposure
? A platform to show  a sites  work
Natural Search would be a traffic driver to deliver on the above.
? PPC (Pay Per Click) managed campaigns are also effective, particularly beyond the UK

 

 

 

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