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I guess you could call this 'Direct
Marketing' because if done properly the page will be highly optimised and have a
complete review of your services the customer will WANT to go to the exact
page in your site to proceed rather than the index page and then on to a ramble
through your site.
We will have attracted your customer
client from a keyword on the search engines - and brief description,
article, link exchange, or pay per click ad. Now we have to convert them.
It is text that will bring you success
or failure - therefore the templates we provide incorporating some of your
business profile with careful choice of colour - and images will produce
success. In some towns in Devon we include a small video presentation also to
stimulate interest as part of the page.
Tip!
WebNet analysis. T he number of click-through
from your newsletter, offer or landing page.
The sales conversion rate among
those who visit the landing page.
Do not have
too many navigation links. You only need one or two links to your site that say
'YES Please contact me', or 'YES I want to buy your product or service'. Some
landing pages only have one link and can be aged frame is successful. This is
why a WebNet page can be used as a stand-alone page, without an Internet site,
as there is a call to action - even simply telephone you, or use the integral
contact form, as soon as possible.
If you want to promote more than one
product or service on WebNet you can use a second page. They are only £20 per
additional page if you are doing the writing and design work yourself, or £60 if
you use our services. These are in fact working as separate campaigns via
separate WebNet pages in separate areas. In the pages we compile we will can
include analysis programs in order that you can maximise the effectiveness of
your WebNet page as part of a wider marketing campaign. Please do not dilute
attention by stuffing the WebNet page with multiple choices, products and links.
Stay focused.
If you want to sell your goods or
services on Internet you must use a landing page marketing page - we call them
WebNet pages. This is because ecommerce sites such as those with a shopping cart
don't do very well on the Internet search engines, and need to have text pages
to back them up. WebNet is designed to back up sites such as these to aid the
marketing of sites, also optimised for Devon.
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